Today I’ve stumbled across a great article in the New York Times.
It’s called “Accidental New Yorkers: Grandparents Relocate.”
Turns out, instead of spending their golden years baking in the sun,
a growing number of seniors are choosing a grittier spot to play out
their third act — New York City.
As a Manhattan resident myself, I can completely relate. I can’t imagine
my life without Museum of Modern Art, Guggenheim Museum, Strand
Bookstore, countless bars with live music in Lower East Side and Brooklyn
and ethnic hole-in-the-wall restaurants.
What does all of this have to do with you? In my article
How To Make A Taxi Business Profitable
I talk about the importance of knowing who
your customers are and crafting your message to them.
Having one of my very good friends being in charge of a non-profit
that deals with abuse and neglect of senior citizens, I can tell you that
seniors are a very under-served market, even in New York City.
I remember attending an education job fair about 10 or so years ago. Some
counties in Arizona were literally hiring everyone. I have later checked and it
turned out that their persons under 18 years of age population was growing almost 2x
every few years.
Do you know the demographic trends in your area? Feel free to share in the comments
PS If you are in the US, you can get all the stats for your town/county/state on the official
US Census Website here: http://quickfacts.census.gov/qfd/index.html
I am sure there are similar websites in Canada/UK/Australia. Feel free to share them in the
PPS Here is the link to the New York Times Article: