Our instincts tell us that we should be doing everything equally well, that we should be serving all the customers we possibly can.
That’s what we were taught starting with elementary school. “Get good grades in all the classes. Be equally good at everything.” If you get a few As and a lot of Cs, then there’s something wrong with you. Spend a lot of time on your Cs and less time on your As.
A lot of taxi business owners are trying to do that in their businesses. They try to be all things to all people. It is absolutely wrong, it doesn’t work like this in life.
Screw subjects in which you get Cs. Find the thing that you are really good at and be really good at it. Find a target market and serve that very market.
First, you need to figure out who your clients are. You may have somebody who is using your taxi to drive their kids to school. And you may have somebody else who goes to an airport on business. Those are two different kinds of clients.
The first cares about their kids, so if you are providing services to them you want to have some toys for kids in the car, maybe you want to have a DVD with cartoons, you may want to have child seats, you want to talk to them about safety, about how slowly your drivers drive, and so on.
Those things don’t matter to a business traveler. Some business travelers actually like drivers who would speed them into an airport in 20 minutes instead of going slowly and getting there in 40 minutes. They care about speed, they care about efficiency, but they don’t care DVDs or toy stuff.
You don’t want to be all things to all people, you don’t want to be doing all things equally well.
You have to find out what it is that you do that brings you the most money, and that has the most leverage. Then you want to focus on these areas and outsource everything else. That is the way to success in the taxi business.
Want step-by-step instructions how to get there faster?
I will be personally answering the customer support phone that’s listed on my website (765) 382-9474 from 1pm to 2pm Eastern Standard Time this Thursday, June 26th.
Every caller will get 10 minutes with me personally. If you call, but no one is picking up the phone and the call is going to voice mail – it means that I am talking to someone else. Keep dialing.