Being boring

Yesterday I talked about how most taxi businesses are scared of apps, when apps aren’t the problem at all. The problem is that a typical taxi service has no relationship with its customers and its service sucks.

Here’s another problem: typical taxi business owner is clueless when it comes to marketing. His marketing is DEAD BORING. He thinks that there’s nothing new he can say or do to promote his taxi service and he is WRONG.

We in the taxi business are truly blessed. We can do (almost) anything and partner with (almost) anyone. Below is another example of it. Imagine your taxi company providing a vehicle for this:

Make The City Sound Better is a project by sound artist Yuri Suzuki. She and her team designed a cab to record the ambient noise you hear in the city–traffic, people walking and talking, restaurant sounds–and turn the noise into music in real time via a specially-made computer program. The Sound Taxi is equipped with microphones that record its surrounding noise. As it makes it’s way through the streets of London, a program inside the vehicle converts the noise into unique music in real-time. Passersby will hear the music via the 67 speakers built into the entire car body and the big, shiny Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi can tune-in to the converted sounds via headphones installed inside of the vehicle. Because each neighborhood of London has different sounds, each taxi trip made an entirely new tune. You can listen to them for free at the official page of the project Make The City Sound Better

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