Answering Your Questions: First Things First

I am very new in the taxi business. I want to do the job right, so besides having the car, what is the next investment I should make to get my new taxi service on the road? I have already ordered business cards, but I know that’s not enough. What are the essentials of getting […] Read more »

Answering Your Questions: Which Media Gives The Biggest Bang For Your Buck When Advertising A Taxi Service?

There’s no answer to this question, because there’s no one good media that will suit every taxi service. Media depends on the market. We start with WHOM we want to provide the service to, then figure out what media they read/listen to, then create an offer. It makes no sense to advertise for airport runs […] Read more »