A promotion called “first in line”

Here is an idea for a premium luxury option, called “first in line.”

“First in line” means that if a client is waiting at a pickup location and there is a line of other people also waiting, that client can buy an option where they go to the front of the line (“first in line”) for a certain amount of money–maybe $10, maybe $20.

Nothing changes if there is no line, but what we are saying is that you will be first in line when there is a line.  When a car becomes available, we will send it to you first.  For some people, this option is very, very attractive.

You can even do a monthly membership program.  Here’s how it would work: you charge your clients a fee on the first day of every month. They become a member of the program. From now on they don’t call a regular phone number, the number that you advertise. You have a special phone number for them to call, a number that automatically makes them “first in line.”

Here’s a question you may have: what happens if you get a line full of people who paid to be “first in line?”

The answer is simple: it means that your prices are too low.  Raise your prices!

Want more strategies, tips and practical advice on raising the profits of your taxi service? Then you absolutely need to check my Taxi Business Monthly Program today!

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