When talking about running a taxi company, I sometimes talk about operations separately from marketing. However, this division is somewhat artificial. Everything is marketing. If one of your drivers is rude to the customers and curses at them in their face because he's not happy about the tip, – that's marketing.
When your driver doesn't help the clients to get their bags in and out of the taxi when they are going to the airport, – that's marketing, because not helping clients with their bags is a message. It is a very negative marketing message, but it's still a marketing message.
When your mechanic doesn't take care of your cars and they are in really bad condition, – that's also marketing. In the same way that clean restrooms are marketing for McDonalds and clean parks are marketing for Disney.
What it means is that you've got to pay a lot of attention to what's going on with your company. If you aren't paying any attention to it now, chances are that what's going on in your company and what you think is going on in it are two very different things.
The good news is that you can install and introduce systems into how you run your taxi business, so that your taxi company becomes automated, manageable, and traceable. After you do that, you can move onto getting new customers. However, there's no point in getting new customers when chances of them having a negative experience when using your taxi service are high. So, be harsh, be tough and do what you've got to do in order to be in control of what's going on in your taxi company.And for more tips like these, click here to get a copy of 17 Mistakes You Must Avoid That Can Ruin Your Taxi Business book and 3 best issues of Cab Millionaire Club Letter!