A really interesting comment I received on my website recently:
We’ve 60 taxicab and this company has only 15 vehicles but they’re drying out our airport business. I am not sure how to compete with them, they other “Double Money Back” guarantee if their driver is 5 minutes late !?!? check it out: http://charlenesaferide.com/rdu-airport-transfer and our drivers hardly get a trip to/from the airport. We lowered our rates to $25 and still no business while they charge $30 to $40 (and must be prepaid too) and they’re busier. Also, their minimum fare is $15 (even for 1 mile), so they took all long trips and left us with grocery stores trips.
And my answer to that:
The guy that you are talking about, Bell Belahouel, is a former client of mine. He’s a smart guy and does a great job. He has paid me a lot of money and he’s doing to you EXACTLY what I talk about on my website. It’s kind of hard for me to explain everything in one website post – Bell studied hours of my stuff.
To compete with him, you will need to study EVERYTHING I have and then go and IMPLEMENT a lot. At the moment, you haven’t even invested $20 in my book.
Here’s my advice: get everything I offer and get to work.