What your taxi company has in common with Broadway musicals…

Here’s a great article I saw in New York Daily News Yesterday:

http://www.nydailynews.com/entertainment/theater-arts/big-stars-shine-lights-fall-broadway-article-1.1899892

What does it have to do with your taxi service? Very simple! The idea is summed up in the first sentence of the article: Stars sell and Broadway producers know it.

You may be thinking: I am in small town  and have no access to Broadway stars!

While you may not have access to Broadway stars, there are still celebrities in your town. Someone well-known to residents of your town only. And since they are not as big as Broadway stars, getting to them and making deals with them is much easier! Also, everybody needs to get places, which means that in most cases you can get endorsements/tweets/facebook posts/get mentioned in blogs or newspapers in exchange for providing free rides.

Who is a celebrity in your town and how can you use them to sell your taxi service?

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